Stroctura is led by senior practitioners from the mobile performance marketing world. We work hands-on with growth teams across measurement, attribution, and retargeting — through execution.
Every Stroctura engagement runs through six phases — built around a defined outcome, delivered hands-on with your team.
Hands-on, full-funnel media, advanced audience segmentation, and re-engagement across push, email, SMS, and the MM ecosystem — plus automated creative upload to every network in a single action.
MMP implementation and audits, event mapping, conversion-value planning, data validation, predicted LTV, and deep-link strategy — frameworks built to hold up under scrutiny.
CRM and lifecycle management, campaign automation, and the operational workflows that improve execution and decision-making — the connective tissue between strategy and shipped campaigns.
Geo holdouts, audience split tests, lift analysis, retargeting incrementality, and channel-contribution analysis — so the team measures what truly drives growth, not what last-click claims.
Unified UA and retargeting dashboards, attribution-layer design, KPI frameworks, data pipelines, cohort reporting, LTV modeling, and a marketing semantic layer — with conversational analytics on top.
End-to-end migrations between AppsFlyer, Singular, and Adjust — with event-parity validation, SDK coordination, attribution QA, historical continuity, and post-migration monitoring.
Retargeting and lifecycle are where the practice lives. We run the full loop end to end — from understanding why users churn, through owned and paid activation, to incrementality-tested scaling — and we stay on the campaigns ourselves.
Analyze user behavior to pinpoint when and why people disengage — the signal every retargeting program is built on.
Create meaningful audiences by behavior, value, lifecycle stage, and churn risk — so every message reaches the right user.
Push notifications, CRM, email, and in-app messaging — the highest-ROI retargeting levers, run first.
Test whether retargeting activity creates real lift — not just conversions that would have happened anyway.
Take what proves incremental and expand it through paid retargeting across the major networks.
Tighten the loop with experimentation, attribution, and AI-driven insight — compounding performance over time.
Stroctura is led by its two founders — every engagement is run by them, directly. To begin a conversation about an engagement, write to us.
Erez leads the measurement, data, and engineering practice — attribution architecture, the marketing semantic layer, data pipelines, and the AI tooling that turns a raw warehouse into answers a team can act on.
The thread across his career: the bridge between marketing questions and the systems that answer them.
Lidor leads growth and performance — UA, retargeting, CRM, and media strategy across the major networks — with a deep background operating in the mobile gaming world.
The hands-on operator who turns strategy and measurement into the campaigns themselves, and stays on them through execution.
Engagements include access to the marketing intelligence platform we developed in-house — conversational analytics over your own warehouse, with attribution, creative intelligence, and an analysis library. It can also stand on its own.
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